Profiting through Partnership: Achieving success by navigating customer data sellers
Ingenuity Sourcing Solutions tackled a Fortune 500 retailer’s challenge of optimizing customer data sales to Data Resellers. Initially entangled with three data providers, the retailer sought to enhance profits from national data assets. Ingenuity’s strategic approach streamlined this complex web, focusing on efficiency and profitability. By conducting a thorough market comparison and RFP process, two key providers were identified, leading to significant operational and financial improvements. The outcome? A streamlined partnership model, increased annual revenue by $2.2M+, and advanced technological integration, demonstrating the power of strategic sourcing in maximizing value and fostering growth.
At-home Advertising Circular Mailer Optimization
Facing declining at-home media effectiveness, Ingenuity Sourcing Solutions redefined a client’s circular ad strategy by identifying optimal geographies for focused spending. This approach led to eliminating 40% of less responsive areas, concentrating on high-potential regions during key holiday periods. The result? A 20% sales increase in targeted zones, a 50% reduction in print and postage costs, and a remarkable $5.0M per year in combined savings and sales growth. This strategic realignment not only reduced expenses but also significantly enhanced the client’s market impact.
Optimization of Marketing Print Spend & Facility Rationalization
Engaging Ingenuity Sourcing Solutions, a Fortune 500 client sought to optimize their marketing print spend. The underused facility with old equipment and rising costs posed a challenge. Ingenuity’s strategic assessment revealed excessive production due to a shift from print to digital, leading to wasted materials and unnecessary expenses. Collaborating with a third-party provider, Ingenuity advised closing the facility, aligning print strategy with current needs, and enhancing digital communication. The result? A substantial $5M savings in the first year, showcasing the value of a holistic, expert approach in procurement optimization.
Profiting through Partnership: Achieving success by navigating customer data sellers
Ingenuity Sourcing Solutions tackled a Fortune 500 retailer’s challenge of optimizing customer data sales to Data Resellers. Initially entangled with three data providers, the retailer sought to enhance profits from national data assets. Ingenuity’s strategic approach streamlined this complex web, focusing on efficiency and profitability. By conducting a thorough market comparison and RFP process, two key providers were identified, leading to significant operational and financial improvements. The outcome? A streamlined partnership model, increased annual revenue by $2.2M+, and advanced technological integration, demonstrating the power of strategic sourcing in maximizing value and fostering growth.
At-home Advertising Circular Mailer Optimization
Facing declining at-home media effectiveness, Ingenuity Sourcing Solutions redefined a client’s circular ad strategy by identifying optimal geographies for focused spending. This approach led to eliminating 40% of less responsive areas, concentrating on high-potential regions during key holiday periods. The result? A 20% sales increase in targeted zones, a 50% reduction in print and postage costs, and a remarkable $5.0M per year in combined savings and sales growth. This strategic realignment not only reduced expenses but also significantly enhanced the client’s market impact.
Optimization of Marketing Print Spend & Facility Rationalization
Engaging Ingenuity Sourcing Solutions, a Fortune 500 client sought to optimize their marketing print spend. The underused facility with old equipment and rising costs posed a challenge. Ingenuity’s strategic assessment revealed excessive production due to a shift from print to digital, leading to wasted materials and unnecessary expenses. Collaborating with a third-party provider, Ingenuity advised closing the facility, aligning print strategy with current needs, and enhancing digital communication. The result? A substantial $5M savings in the first year, showcasing the value of a holistic, expert approach in procurement optimization.